The dream of Curiosity Calls is pristine and lovely and it glitters just so in the midday light, but the reality is also worth examining. A person will have to take three actions at minimum to become a person who schedules a curiosity call: they see a link to the landing page and click it, they read the landing page copy and click a link to schedule a call, they schedule a call. Quick math: let’s say 1 out of every 100 people who sees a link to the landing page clicks it, and 1 out of every 100 people who goes to the landing page schedules a call. That means that for every 10,000 people who become aware that I am offering Curiosity Calls, 1 call happens. I have ~6,800 followers on twitter and ~400 newsletter subscribers.
tweeted an offer for free service calls and that only has 11.4k views at the time of writing.Distribution is a tall order, but it does not deter me. Would you believe it gets me curious? What is the best way I could spend $100 dollars on advertising? Who could I lean on among my connections to provide some leverage with distribution? What if I held curiosity calls over twitter spaces? I read some
blogs on marketing that have raised my awareness on the importance of distribution.It will be helpful to articulate my offering. What am I offering? How is it differentiated from the existing coachosphere? From the first handful of curiosity calls this week, here are the outstanding outcomes: someone processed an emotionally charged event, someone else figured out what they want from a future conversation, another someone else found the words for something they hadn’t known how to articulate.
So what! Maybe a better angle is to advertise myself, the value I bring as a listener. People repeatedly tell me I have a calm demeanor, I have a good energy, I ask great questions. Is that it? “Get great questions.” “Great questions from a new perspective.” “Effective questions.” “Helpful questions.” “Valuable questions.” A short tagline does feel right for this. I don’t see coaches talk about the quality of their questions so it could be a way for me to differentiate.
This all has me big exhaling because I don’t particularly want to take a 10-day crash course in marketing. But I will do the needful.
I’m walking on a walking pad right now. My feet hurt 🥰
"Nibras 🌀 tweeted an offer for free service calls and that only has 11.4k views at the time of writing." true and yet i got about 20+ scheduled calls within... 15-30mins or something crazy?
i'd be surprised if you don't get at least a couple of clients just by asking!